Kartajaya, Hermawan. et al. <br/><br/>
Positioning, Diferensiasi, dan Brand. 

 - Jakarta:  PT Gramedia Pustaka Utama,  2004. 
 - xxiv, 468p.  19 cm. 
<br/><br/><label>ISBN: </label>9792208356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategi Perusahaan
<br/><br/><label>LC Class. No.: </label>HF5386  / .K1892 2004